American Apparel called. They want their logo back.

davemorin:

A sad day for iconic brand design.

Mind the GAP! | down with design

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  1. peterpangal365 reblogged this from thefrogman
  2. tobeaparagraph reblogged this from brit and added:
    Noooo. :( Oh dear me no.
  3. erratumous reblogged this from blackwithgold
  4. cruth28 reblogged this from dachesterfrench
  5. killedcreative reblogged this from blackwithgold
  6. blackwithgold reblogged this from thefrogman
  7. everaftering reblogged this from thefrogman and added:
    They just wasted money on shit.
  8. ribzy reblogged this from thefrogman and added:
    Well said frogman, well said.
  9. cpd reblogged this from davemorin
  10. four24 reblogged this from apoplecticskeptic
  11. justincambria reblogged this from davemorin
  12. alphak-ennybody reblogged this from wellifindthisfunny and added:
    the old one’s better .
  13. goldenday reblogged this from dachesterfrench
  14. unlostfound reblogged this from davemorin
  15. jpsco reblogged this from brit and added:
    Gap, please no. I love your old logo.
  16. wellifindthisfunny reblogged this from rillawafers and added:
    GODDAMNIT HELVETICA
  17. thechelsiest reblogged this from missmala and added:
    I really don’t understand why Gap thought that was a good idea…
  18. nicolesuzanne reblogged this from fabeola and added:
    opinion… DO NOT WANT.
  19. bastetbeautiful reblogged this from dachesterfrench and added:
    Why, why, why would they do this? Changing the look...been proven not to work. It only...
  20. tormsytgkat reblogged this from kristendiperridesign
  21. arianalee89 reblogged this from maxette and added:
    The new logo is a pile of sh!t. Blows my mind.
  22. setyourhearton reblogged this from fluffybunniesandshit and added:
    There seems to be something missing now… empty feeling… :(
  23. fluffybunniesandshit reblogged this from thefrogman and added:
    that’s dumb….
  24. frisson reblogged this from dachesterfrench and added:
    Who in their right minds would
  25. dr0pitlowchelle reblogged this from anthagio
  26. edvard reblogged this from davemorin and added:
    #update: OCT12th – see Vanity Fair. Oh boy, I wish it was something from...future, which...
  27. maxette reblogged this from davemorin and added:
    worse logo I’ve ever seen, regardless of the beautiful original. What the FUCK is that square?
  28. exercisesinnarcissism reblogged this from petitechamelle and added:
    Agreed. Soo awful. I mean, it’s like it’s got something lodged in its teeth.
  29. herrstucki reblogged this from naehrstoff and added:
    Or, as another great blog put
  30. cubicmetaphysics reblogged this from ihatemike and added:
    I usually browse the Gap and decide that most of their clothes are dumb. I’m hoping the new logo means they’ll quit...
  31. kissmyshoes reblogged this from sixagon and added:
    BUT THIS CAN’T BE. I don’t believe in design no more.
  32. vivalavieve reblogged this from robots
  33. wildskirting reblogged this from thewhitespaces